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Heat Group

Heat Group needed to take their web presence to the next level. Salsa partnered with the Heat team to create a site that reflects their fantastic suite of brands with a striking new website.

Strategy

Heat Group represent a number of hugely popular brands, however their web presence didn't portray their execptional reputation in the industry.

Salsa executed a series of strategic workshops to clearly understand the personality of the Heat brand, and what is represents before recommending a new look & feel built on the Drupal CMS platform.

Design

The design encapsulates the essence of the brand, while also supporting various functional and interactive pieces.  Powerful imagery complements the product details, embedded video and live social integration with Twitter.

Engineering

Salsa utilised the Drupal platform, building a carefully crafted information architecture to support Heat adminstrators easily maintaining the site content and structure.  

The site has been a raging success for Heat, increasing brand awareness and the overall professionalism of the brand from the digital perspective.

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