"The process of applying changes on your website in order to allow Google to index the page effectively, and to give it the best chance to rank it well in the search results."
Note: where Salsa do not host your website, we will write a recommendations report with step by step instructions for your developer to implement. Where we have built a site, this cost includes actually implementing these changes on your website. Process includes:
1. Discuss key business objectives with main point of contact to understand the exact desire of the SEO campaign, its goals and objectives.
2. Undertake extensive keyword research project to ascertain the ideal keywords for the campaign based on the business objectives identified above, balanced with large scale key terms to assist in short and long tail keyword matching
3. Construction of ideal home page title to best capitalize on its prominence in the SEO landscape using the keywords identified above
4. Addition of homepage first level heading (h1) into legal hidden content area to double effects of title construction.
5. Implementation of second level homepage headings (h2) to accurately "head" any existing homepage content.
6. Business knowledge and pre-existing "about us" information is summarized to create a tailor written homepage metadata description value for use in the Google search engine results.
7. Utlisation of Salsa's unique keyword discovery algorithm to generate long-tail traffic based on misspellings and competitor name matching.
8. Where required, creation of 400+ words of optimized content targeting, specifically, the keywords identified above and hidden, legally, well below the main fold of content for search engine matching.
9. Implementation of consistent first level headings on internal pages to best capitalize on page content and to result in as little ongoing structural work required as possible.
10. Implementation of content-based second level headings, where appropriate, to utilize keywords prominent on the page and to give them enhanced directive.
11. Where possible, tailor written code for the optimizing website, where by internal pages of the site are automatically granted a certain level of optimisation for their meta descriptions based on the first few opening sentences of content.
12. A tailor written meta keyword list is added to all internal pages via the template, where possible, to ensure continuing optimisation and long-tail visitation occurs over time as new content is added.
13. Internal content is reviewed and remarks are given on ways in which certain parts of text can be reworded - as well as comments on how text should be worded moving forward to best capitalize on the keywords discovered above.
14. All homepage links are set to the default '/' version to ensure there is no site duplication of the homepage.
15. Canonical Indexing is secured by ensuring that visitors (and search engine robots) are forwarded to the www version of the website, should the non-www version be visited.
16. Implementation of Google Analytics including at least 1 goal setup and weekly data reporting.
17. Implementation of Google Webmaster Tools for the monitoring of site growth and search engine robot errors over time.
18. Google Rank Report is prepared and sent to client for their acknowledgement of the starting point.
